dgshshnnd3893 dgshshnnd3893
  • 15-05-2023
  • Business
contestada

The marcom imperative is to move brands from a state of unawareness, to recognition, on to recall, and ultimately to top-of-mind awareness (TOMA).

Goal of brand-name awareness exists when your company's brand is the first brand that consumers recall when thinking about brands in a particular product category.

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