Last year, Game Guys, Inc., had its most successful rollout of one of its first person games in the company's history. The CEO announced sales and profits had far exceeded company projections. He attributed the success to a flexible plan, which included good design, accurate product testing, and innovative marketing and sales tactics. In order to have good recall of the procedures that were put in place for this successful introduction, he has charged a team of managers to develop a(n) __________________ system, so the company can avoid "reinventing the wheel." For future introductions, he wants to be able to recall what worked and what didn't work.

To avoid reinventing the wheel will involve learning from the last time, examining wins and losses, developing a new plan, and recording the gains and losses on the way. The SWOT analysis system is an exercise to use in identifying areas in the company that are working and those that are failing. The results obtained from the SWOT analysis can be used to design the new goals the company wants to reach and come up with a plan of action.