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You are surprised by the fact that you cannot remember if Abraham Lincoln’s head faces the left or the right on a penny. This is all the more surprising given the fact that you work with money at your job on nearly a daily basis. What would best explain such an inability to recall this information?

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Answer:

encoding failure

Explanation:

When the brain is unable to create a memory link it is known as an encoding failure. Encoding refers to the ability of the brain that forms a construct of a  perceived item of use.

Here, it is given that i deal with money on a day to day basis and still I could not recall if Abraham Lincoln’s head faces the left or the right on a penny. This means that I have not formed a construct in my mind.

Hence, this situation describes encoding failure.

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