Answer:
idea screening
Explanation:
The idea screening stage of new product development process involves the filtering the ideas to pick out the best ones. At the screening stage good ideas should be spotted and bad ideas should be disposed.
This is a very critical stage since deciding which ideas are worth developing and which aren't is a very difficult and important task. You don't want to invest in a bad idea, so you should be careful, but you don't want to toss away any potentially good idea.
