The answer to the question about Marketing Through sports and Marketing of sports is explained below.
Explanation:
Marketing is basically a process of attracting customers to buy the products or services offered by a company.
Marketing is done to promote exchange relationship. Companies offer products and services to the customers and customers give money in return of the purchase of that product or service.
Marketing THROUGH sports: When companies market their products with the help of sports, this is called as Marketing through sports. For example, if a shoes company promotes its new brand by providing free shoes to all the members of the sports team. Similarly, in cricket matches or Football or volleyball matches , we see that stadiums and grounds are being filled with heavy advertisement of the products by companies. It is the way companies market through sports.
Marketing OF sports: When the sports are promoted itself as a product, it is called as Marketing of sports. The main purpose or objective of marketing of sports is to promote the fan bases and interest of people in sports.
