annadel7965 annadel7965
  • 13-01-2020
  • Business
contestada

Cost Leadership Strategy is one strategy to gain a competitive advantage.

a. True
b. False

Respuesta :

waseemanis1
waseemanis1 waseemanis1
  • 14-01-2020

Answer:

a) True

Explanation:

Cost leadership strategy strives to focus on reducing per unit cost of production and thus charging lower price of the product as compared to the competitors.

The strategy is followed when the product is identical and cannot be differentiated based on quality or brand name, consumers only focus on products which are priced cheapest.

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