If a company is using past email responses as a segmentation strategy, the best approach for individuals who have not responded to multiple email offers is to:_________
a. offer them free merchandise if they place an offer
b. offer free shipping on any order
c. send an email inquiry requesting an update on their contact information
d. drop them from the email list

Question

15-07-2021
Business

contestada

If a company is using past email responses as a segmentation strategy, the best approach for individuals who have not responded to multiple email offers is to:_________
a. offer them free merchandise if they place an offer
b. offer free shipping on any order
c. send an email inquiry requesting an update on their contact information
d. drop them from the email list

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Parrain Parrain · Answer 1 · 2021-07-19T03:12:36+02:00

Answer: a. offer them free merchandise if they place an offer

Explanation:

When a customer is not replying via email, the best way to get them to be responsive again is to offer them some form of special that would allow them to make savings on a purchase of goods.

One such method would be by offering them free merchandise if they make an offer. Chances are that they would become responsive so as to take advantage of this offer.